Consumer confidence just saw its biggest jump in months—rising 17.4 points in May, with broad optimism across all income groups.
That boost may be short-lived, though. While eased tariffs and inflation relief lifted the mood, job market concerns persist—and economists expect inflation to rebound once current duties take hold.
What this means for distributors:
✅ Demand may rise in the short term, especially for consumer goods and discretionary purchases.
✅ Tariff volatility remains a key risk, potentially squeezing margins later this summer.
✅ Smart marketing matters now more than ever. Distributors that stay agile and visible will be better positioned as economic sentiment shifts.
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