Why is B2B distribution like making orange juice?
Because just like orange juice, profit in distribution comes from how well you process what you’ve got. You don’t sell oranges—you sell juice.
In this analogy:
🍊 Your customers = the oranges
🍊 Your business = the orchard
🍊 Your Marketing = the processing plant
🍊 Your profit = the orange juice
To grow in uncertain times, distributors must:
Grow bigger oranges (gain more share with key customers)
Grow more oranges (add new customers and markets)
Squeeze more juice (improve pricing, ops, rebates)
Invest in your plant (tech, automation, marketing)
The problem is when uncertainty hits, most leaders only focus on cost-cutting and account growth—while putting off investments in their “processing plant.” That’s where long-term advantage is built. Read more here
At Rivet|MRO, we help you squeeze more juice out of your current operation—by utilizing untapped co-op funds and converting them into smart, ROI-driven marketing. Meaning we can expand your marketing budget without touching your core budget.
Distributors who invest when others hesitate win the long game. Checkout all the orange juice our clients have squeezed with us 👉 https://rivetmro.com/case-studies/
