Rivet|MRO developed the theme FROM THE SPINDLE to SUPPLIES to SAFETY to help Industrial Mill & Maintenance Supply dispel the impression that they only sold cutting tools.
The box, which leveraged co-op marketing funds from multiple suppliers to amplify its impact, generated incredible results:
The box was used to break into new accounts and was also leveraged as a hyper-effective cross-selling tool. IMM reps delivered the boxes both in-person and via mail/UPS.
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