SHOVELING IN AMES SALES WITH A COOL PROMO
Richards Supply in Ft. Worth digs Ames, including its popular shovel line. And shoveling season in Texas can get HOT!
But Richards and Ames beat the heat with this simple, web-based promotion. Using co-op marketing funds from Ames, Rivet|MRO created this cool—_and effective_—summer sales promotion. The program was simple; buy any Ames product, get a free cooling headband.
Richards customers loved the offer and responded with their wallets—_and their heads!
The web banner above was the only promotional element—and it drove Ames sales up by 11% last summer!
The web banner above was the only promotional element—and it drove Ames sales up by 11% last summer!
