increase in Honda orders with cross channel promotion featuring video, email and social media

Rivet|MRO developed this promotion for a distributor in the Northeast.  The campaign consisted of a custom 1 minute graphics animation video featuring a Honda brand generator designed to power up a job site for an entire day. This video was followed up with an intensive 2-month email campaign.
 
The weekly emails were sent to 15,000 customers and prospects and each one focused on different feature/benefit of the generator.
 
By the end of the campaign, generator orders had increased by 300% and sales for this generator had increased by 168.7%!