When it comes to worker safety, Dupont Tyvek® & Tychem® Have you Covered!

case studies

The Challenge

An independent safety distributor sought to boost sales and visibility of its protective apparel offerings, specifically DuPont coveralls. Despite carrying a broad range of products, key SKUs were underperforming or lacked sufficient market awareness. The distributor needed a marketing strategy that would both educate customers and drive conversions quickly

Solution

With the backing of co-op marketing dollars, Rivet|MRO designed a targeted campaign that combined digital and tactile experiences. The campaign included:

This dual-channel approach aimed to engage both digital and physical touchpoints, aligning marketing assets with distributor sales priorities

Results

The campaign delivered exceptional results in just the first two months post-launch:

Overall DuPont coverall sales increased nearly 200% year-over-year.
The TY212 Tyvek® 400 lab coat, prominently placed in the catalog, more than doubled in sales.
The QC127 Tychem® 2000 coveralls—once a low-volume item—became the distributor’s top seller, with sales reaching 4.5x the prior year’s total in just two months.
The TY120 Tyvek® 400 coverall, included in the sample box, saw a 30% year-overyear sales increase.
The combined initiatives drove a 15% lift in total Tyvek® 400 product sales, clearly illustrating the impact of precise marketing and funding alignment.