ROI with ITW integrated campaign featuring clickable catalog, video, print brochure, email and social media

A&M Industrial has had a long track record with ITW Pro Brands’ LPS and SCRUBS lines.

However, its sales of ITW’s disinfecting products was minimal. In the wake of the COVID-19 pandemic, A&M focused its ITW co-op funds on growing the disinfecting line. As you will see below, the results were staggering.

Rivet|MRO helped A&M Industrial of Rahway, New Jersey and ITW Pro Brands respond to the COVID-19 crisis with this graphics animation video and interactive brochure. The elements of the campaign were designed to educate A&M customers on how to properly disinfect. It also explained the differences between disinfecting, sanitizing and cleaning. Lastly, the campaign helps customer chose the appropriate ITW Pro Brands (Spray Nine, SCRUBS and Dymon) disinfecting or sanitizing products.

The brochure, which also has a print version, contains links to product-specific information, including pathogen kill claims, product size options and more. It also contains links to the A&M eCommerce site, where they can be purchased online.

These elements have been used in various ways—social media, email, direct selling, etc. And since May of 2020, A&M has seen the highlighted disinfecting product portfolio grow more than 32x!

Talk about going viral!