GoodMart/RAB Sample Box

By providing energy-efficient RAB LED samples to building managers, the program raised awareness of lighting upgrades and incentivized adoption with an attractive rebate offer—covering 95% of costs.

Additionally, clear messaging on rebate assistance simplified the process, encouraging conversions. The combination of product exposure, financial incentives, and rebate support proved highly effective, demonstrating the power of targeted sampling in driving sales and promoting energy efficiency.