SITUATION: Richards Supply was collecting very little manufacturer co-op money. Rivet|RMO did a detailed search and found numerous substantial co-op programs to leverage. Among them, was JPW (JET Air Tools). Richards Supply had a modest co-op budget with JET Air Tools. Our solution had to be simple, straightforward and inexpensive.
SOLUTION: Knowing that generating more quotes leads to more sales, we designed this simple sales promotion that encouraged customers to request JET Air Tool quotes. The incentive was a mini retro lantern with LED lights. The lantern featured both the JET and Richards logos. We also developed basic sell sheets for Richards reps to introduce the promotion.
RESULTS: During the 4-month promotion period, Richards sales of JET Air Tools DOUBLED!
By using co-op marketing funds more effectively and targeting industrial buyer demographics and behaviors more precisely, Rivet|MRO helped Richards Supply DOUBLE its JET Air Tools sales with this modest promo.
