Shively Bros. Drives 57% Growth with 3M Cross-Channel Safety Campaign
case studies
Challenge
Shively Bros. wanted to grow their 3M PPE business while increasing penetration within key target accounts through a coordinated, multi-channel approach to effectively reach and convert industrial buyers.
Solution
Rivet|MRO executed a cross-channel marketing campaign designed to engage buyers at multiple touchpoints and drive measurable sales growth.
Deployed an integrated campaign utilizing a sample box, video, email, and social media
Delivered targeted messaging focused on 3M PPE solutions for key accounts
Used physical sample boxes to create hands-on engagement and accelerate decision-making
Reinforced messaging through digital channels to increase frequency and conversion
Results
3M PPE business grew from $1.54M to $3.6M in one year!
57% overall increase in PPE sales
15x increase in targeted account sales Improved engagement and conversion across multiple customer touchpoints
