5 Signs You Need To Hire a Co-op Marketing Agency
by Kristen Foth Director of Marketing Services Marketing can feel like a juggling act. You’re trying to run your business, manage your in-house team, and somehow find time to create campaigns, track ROI, and keep up with industry trends—all while your competitors seem to have it all figured out. If this sounds familiar, it might […]
How Independent Distributors Can Win with Modern B2B Email & Video Strategies
By Kristen Foth, Director of Marketing Services Why Email and Video Now Dominate B2B Communication In 2025, industrial and construction buyers expect more than product specs and datasheets. They’re looking for clarity, relevance, and connection. Email and video have emerged as the most effective ways to deliver those expectations—without adding friction to the buying […]
Why Distributor Relationships Matter More Than Ever
In today’s industrial landscape, success isn’t just about selling quality products—it’s about having strong, reliable partnerships. Distributors are the heartbeat of every brand’s growth strategy, connecting manufacturers and end users in ways that shape the entire marketplace. But even the best distributors need more than just great products; they need strategic marketing support that truly […]
Co-op Marketing vs Other Distributor Marketing Options
When it comes to promoting products and growing your business, not all marketing dollars are created equal. Many distributors think they can go it alone with independent campaigns, but the truth is, co-op marketing often delivers stronger results with less financial risk. By tapping into co-op funds, distributors gain access to brand-approved materials, creative assets, […]
How Independent Distributors Can Win with Smarter B2B Email Marketing (Inspired by Nature!)
by Kristen Foth, Director of Marketing Services If you’re an independent distributor in the industrial, electrical, safety, plumbing, HVAC, or construction supply space, you already know how competitive the market is. Big box suppliers have deep pockets, endless resources, and automated everything. So, how do you stay top-of-mind with your customers, nurture leads, and […]
Why Independent Distributors Should Still Rely on Email Marketing
by Kristen Foth, Director of Marketing Services In an era where algorithms ebb and flow and attention flits across a myriad of platforms, independent distributors still find steadfast value in email marketing. Far from a relic, its potency endures—and even thrives. A Direct Channel That No Algorithm Can Suppress Email grants unparalleled reach, unhindered […]
Using Evidence-Based Content to Earn Trust—and Sales—in Independent Distribution
In today’s B2B landscape, buyers are skeptical, and independent distributors like you have to work twice as hard to instill confidence. As Melanie Deziel explained in her episode of the Marketing Smarts Live Show, trust is your most important currency—and evidence is how you earn it MarketingProfs. Why Evidence Needs to Be Your “Sriracha” Think […]
Unlocking Growth: Strategic Use of Co-Op & MDF Funds in Manufacturing Go-to-Market Plans
Billions in marketing dollars are left unused each year in manufacturing channels — and that’s a missed opportunity manufacturers can’t afford. Co-op advertising and Market Development Funds (MDF) are designed to help manufacturers and distributors share the cost of marketing. When used strategically, they can drive impressive ROI, accelerate sales growth, and strengthen manufacturer–distributor relationships. […]
Co-op Marketing for Distributors: Tips That Pay Off
A co-op marketing program is a strategic way for distributors, dealers, and manufacturers to share the cost of advertising and promotion while amplifying their brand presence in the market.
Your Multi‑Channel Advantage: How Top Distributors Use LinkedIn
by Kristen Foth, Director of Marketing Services If you’re only showing up in one place, you’re not showing up at all. That’s why top-performing independent distributor sales reps are turning LinkedIn into a powerful engine in their outreach mix—alongside calls, emails, and in-person efforts. 🧭 The Non‑Linear Buying Journey Today’s end-users—whether industrial, electrical, safety, plumbing, […]
