4 Tips to Increase Your LinkedIn Engagement
Looking to increase your LinkedIn performance? Here are 4 tips to help you cultivate a more-engaged audience. Prepare key LinkedIn profile components to make a good first impression Develop 4 post types for the LinkedIn feed Format and optimize LinkedIn posts to produce more clicks and engagement Prioritize replying to comments on your LinkedIn posts […]
Top 5 Critical Components of Great Customer Experience
5,000 business decision makers and customer service/customer experience practitioners were recently surveyed. Here’s what they say are the most critical components of a great customer experience. Enabling efficient, painless interactions Providing speedy service Ensuring customers feel understood Making relevant information easy to find Being consistent and connected across channels Click here to learn more!
Manufacturing Sector Sees 3.1% Overall Growth in January 2020
The Institute for Supply Management (ISM) recently released its January 2020 Manufacturing Report on Business. Purchasing Managers Index (PMI) increased for the first time since July 2019. It is now up to 50.9% PMI, an increase of 3.1% since December. Click here to read the full report.
How to Know if Your LinkedIn Ads Are Performing
For most independent industrial, electrical, building products and other similar distributors, LinkedIn is easily the most important and effective social media channel. Have you considered LinkedIn ads? If not, it may be worth testing. To that end, here is a primer video on helping you with LinkedIn advertising and how to measure its effectiveness. Click […]
Email Benchmarks for 19 Key Industries
Why 2019 was a Winner for Trump Trade Policies
The overall U.S. trade deficit fell year-on-year last year. The huge annual China goods deficit cratered. The still-huge manufacturing deficit has stabilized regardless of the safety woes of Boeing, and the trade gaps have narrowed even as the economy has continued to grow acceptably. The most important result: economic growth continued in 2019 even as […]
How to Structure Your Distributorship’s Web Content for Organic Google Rankings
Creating content that ranks highly on Google involves both art and science. Your creativity and style, combined with a repeatable formula, are the keys to creating relevant, useful content that Google and your readers will enjoy. Here are some steps to help you implement that formula: Before you create anything, commit to being useful. Research […]
Five Ways to Boost Your Email Campaign’s Inbox Placement in 2020
According to Marketing Profs, here are 5 ways to boost your email campaigns’ inbox placement this year: 1.    Gradually increase email outreach ahead of major seasons. 2.    Practice audience segmentation. 3.    Keep up what’s working. 4.    Practice list hygiene. 5.    Craft compelling subject lines. Need help with your email marketing campaigns? We offer various MRO […]
Five Ways Social Media Videos Will Benefit Your B2B Business in 2020
Social media videos might not be your first choice when it comes to marketing strategy. However, B2B businesses that do not leverage social media clips for web traffic and lead generation are missing out. Here’s five reasons why: ·     B2B social media videos create a messaging strategy that aims to educate vs. sell. ·     They […]
Seven B2B Demand Generation Trends to Fuel Your 2020 Marketing Strategy
Forbes recently released recommendations specifically for B2B businesses to increase demand generation in 2020. ·     Demystify Intent Data ·     Increase Digital Ad Spending ·     Ensure Buyer Enablement ·     Implement Artificial Intelligence ·     Create Video Marketing for Higher Engagement ·     Exploit Customer Data Platforms ·     Continue Account-Based Growth Click here to learn more.
