Us Manufactured Goods Orders Fall For Second Straight Month
Despite the total fall in orders, the report also showed rising orders for vehicles, computers, and electrical equipment and appliances, which posted a 1.0% increase. Orders for big-ticket U.S.-manufactured goods slipped in August, the second consecutive monthly decline, buffeted by the volatile military and civilian aircraft categories that moved in opposite directions, according to government […]
Build B2B Marketing Trust With Evidence Based Content
Content accomplishes its goals only when the readers trust your brand, explains Melanie Deziel on Episode 513 of Marketing Smarts. “The first thing that our content needs to be doing is earning trust in some way so that we then have the privilege, we have the right, to then ask for whatever that secondary call […]
Inflation Defies Predictions as CPI Edges Upward
In a blow to efforts to contain inflation, the Consumer Price Index rose 0.1% in August, defying predictions by economists that it would fall more than ten times that figure. The year-over-year inflation rate fell from 9.1% in June and July to 8.5%—half a percentage point higher than predicted by a MarketWatch consensus forecast released […]
B2B 2020 Online Trends Report: 50% of all searches will be carried out by voice by 2020
B2B Online recently released its 2020 Trends Report, detailing it’s take on the near future of business-to-business online marketing trends. Among it’s findings:
July U.S. Cutting Tool Orders Hold Steady Far Below 2019 Levels
U.S. cutting tool consumption held steady during July, but ended the month still well below pre-pandemic levels, according to the U.S. Cutting Tool Institute and the Association for Manufacturing Technology.
What You Should Know About Manufacturing Day
MFG Day is an initiative of The Manufacturing Institute, with the Fabricators & Manufacturers Association as a founding partner. The Institute grows and supports the manufacturing industry’s skilled workers for the advancement of modern manufacturing.
New B2B Email Marketing Techniques That Work Right Now
In this podcast, Jay Schwedelson drops a lot of truth bombs in Marketing Smarts Episode 511, and the most impressive one might just be that so-called “experts” aren’t always the best source of information on email marketing.
US Consumers More Confident In August
Following three straight monthly declines, U.S. consumer confidence rebounded in August as inflation moderated and gas prices fell.
Rivet|MRO Announces Lynn Barklage as Director Of Project Management
As the Director of Project Management, Lynn will be overseeing all client accounts and directing other projects managers along the process. Rivet|MRO’s project managers work in close collaboration with their business partners as well as their team members. Her leading responsibilities will be managing multiple marketing initiatives simultaneously and of varying complexity.
How Independent Distributors Can Use Buyer Reviews To Grow Sales
Nowadays, we tend to look for and read reviews about almost anything, from restaurants to clothes to books. We’ve all used reviews to inform our buying decisions in some way.
