Sales Promotions

Custom Sales Promotions for Distributors That Drive Revenue Growth

At Rivet|MRO, we design and implement custom sales promotions that help distributors sharpen product focus, increase quoting activity, energize sales teams, and drive measurable revenue growth.

We know distribution. We understand how inside sales reps juggle quotes, how counter teams influence buying decisions, how outside sales teams manage relationships, and how branch managers balance performance and accountability. With deep experience across industrial, electrical, MRO, safety, HVAC, and building supply markets, we build promotions that work in the real world — not just on paper.

Our strategies are designed to fit your environment and accelerate results where it matters most: on the sales floor and in the field.

Sales Promotions Built Around Your Team

No two distributors operate the same way — so why should promotions?

We don’t believe in cookie-cutter campaigns. Instead, Rivet|MRO takes the time to understand:

What truly motivates your sales team
How your branches operate day to day
Where quoting activity slows down
Which product lines need stronger visibility
How supplier partnerships support your growth goals

Once we understand your structure and culture, we build a sales promotion strategy tailored specifically to your team.

Our custom programs often include:

Branch-level promotions that drive localized engagement
Sales quote drivers that push targeted products into proposals
SPIFFs, contests, and performance incentives that create friendly competition
Branded give-aways and counter promotions that spark conversations
Supplier-focused product spotlights to increase adoption
On-site consultations and sales meetings to build momentum
Counter days and field marketing activities that create real buzz

These promotions are built to move product, create urgency, and influence behavior — not just generate impressions.

Strategic Sales Activation That Drives Real Results

Great promotions aren’t about short-term spikes. They’re about building sustained momentum.

When structured correctly, sales promotions can:

Increase quoting activity across branches
Improve close rates on priority product lines
Strengthen supplier relationships
Drive branch accountability
Boost morale and healthy competition
Support long-term product adoption

At Rivet|MRO, we blend sales strategy with smart marketing execution. Messaging, incentives, creative assets, timelines — everything is aligned with your sales cycle to maximize participation and performance.

We make it easy for your team to engage — and hard for results not to follow.

Integrated Marketing Support That Amplifies Promotions

When needed, we extend your sales promotions with integrated marketing support to increase awareness and participation. That may include:

Targeted email marketing campaigns
Custom landing pages and digital promotions
Social media support
SEO-driven content to increase visibility
Paid advertising campaigns
Performance tracking and KPI reporting

Many distributors use co-op dollars to help fund these efforts — but the foundation is always a strong sales promotion strategy built around your team.

Proven Results Across Distribution Markets

We’ve helped distributors:

Increase product movement in underperforming branches
Revitalize stagnant product lines
Deepen supplier-distributor partnerships
Improve sales team engagement and accountability
Deliver measurable ROI from structured promotional initiatives

Our Case Studies and Projects highlight real examples of how customized sales promotions create competitive advantage.

We did exactly this for Richards Supply with a JET Air Tools sales promotion — driving a 100% increase in sales.

By using co-op marketing funds more effectively and targeting industrial buyer demographics and behaviors more precisely, Rivet|MRO helped Richards Supply DOUBLE its JET Air Tools sales with this modest promo.

Your Sales Team Is One of Your Greatest Assets — We Help You Activate It

In distribution, growth starts with sales activation.

Whether you need a focused branch contest, a company-wide sales push, or a structured annual promotional calendar, Rivet|MRO meets you where you are. We build programs that fit your organization, motivate your team, and generate real, measurable results.

If you’re ready to energize your sales force and implement custom sales promotions that drive revenue growth, let’s build a strategy tailored to your team.