Frequently Asked Questions — Rivet|MRO

Rivet|MRO is a Marketing Resource Organization that helps independent industrial, electrical, and distribution companies grow. We provide strategic marketing guidance and executional support tailored for MRO, safety, building supply, power transmission, and related distributors.

Rivet|MRO offers two main categories of services:

• Marketing Services – Specializing in co-op funded programs, campaigns include direct mail, promotional products, catalogs, video, trade show support, web design, SEO, social media management, and interactive catalogs.
• Strategic & Analytical Services – Marketing planning, data analytics, consulting, market research, and fractional CMO support to help distributors align marketing with business goals.

The Co|optimizer / Co-op Maximizer program helps distributors capture and maximize manufacturer co-op marketing funds. Rivet handles every step—from identifying available funding and creating an eligible marketing plan to managing approvals, executing campaigns, and submitting reimbursement paperwork.
Best of all, the program is manufacturer-funded, meaning distributors don’t pay for the co-op service itself.

Rivet|MRO builds both template-based and fully custom websites tailored to independent distributors.

• Template-based sites are lower cost, faster to launch, and branded to match your business.
• Custom sites offer original design, advanced functionality, and a unique user experience.

Typical pricing:

• Basic template site: Starting around $4,850
• Custom site: Starting around $9,600
• E-commerce site: Starting around $15,500

   

Additional pages, copywriting, and advanced features may add cost.

Distributor Social is Rivet|MRO’s syndicated social media program built specifically for industrial and electrical distributors.

Rivet manages your social profiles on LinkedIn, Facebook, Twitter, and Google My Business—posting relevant, professional content twice a week. Posts include a mix of industry articles, branded infographics, and holiday observances, helping you stay visible and active without the daily management effort.

Benefits include:

• Consistent brand presence on social media
• Increased website traffic and SEO value
• Reinforced industry authority
  
  

Hands-off execution and flexible subscription options

Both are manufacturer-sponsored programs that fund marketing, but they differ in structure.

• Co-op Marketing funds are typically earned based on prior purchases or agreements and used for pre-approved promotions.
• MDF (Market Development Funds) are allocated prospectively by manufacturers to support growth initiatives or specific markets.
  
  

Rivet helps distributors access and use both effectively, ensuring no funds are left unclaimed.

Rivet|MRO is not a traditional ad agency—it’s a partner built for distributors.

What sets us apart:

• Deep experience in industrial, MRO, and electrical distribution
• Expertise in co-op program navigation and reimbursement
• Proven ROI on marketing investments
• Integrated strategy and execution across print, digital, video, and events
• Industry-specific focus that eliminates the learning curve of generic agencies

Rivet|MRO is located at 1480 Woodstone Drive, Suite 108, St. Charles, Missouri.
Phone: (636) 244-2700

To learn more or start your next project, contact Rivet|MRO today.