Co-op Marketing for Distributors: Tips That Pay Off
A co-op marketing program is a strategic way for distributors, dealers, and manufacturers to share the cost of advertising and promotion while amplifying their brand presence in the market.
Your Multi‑Channel Advantage: How Top Distributors Use LinkedIn
by Kristen Foth, Director of Marketing Services If you’re only showing up in one place, you’re not showing up at all. That’s why top-performing independent distributor sales reps are turning LinkedIn into a powerful engine in their outreach mix—alongside calls, emails, and in-person efforts. 🧭 The Non‑Linear Buying Journey Today’s end-users—whether industrial, electrical, safety, plumbing, […]
Tariff Pressure and Customer Trust: A Playbook for Independent Distributors
By Tim Rasmussen, Principal, Rivet|MRO As tariff increases ripple through global supply chains and reach the retail shelves, the pressure is mounting—not just on manufacturers and large retailers, but critically on independent distributors. Whether it’s tools, fasteners, industrial parts, or maintenance supplies, the cost to stock and sell is going up, and consumers are feeling […]
SEO for Independent Distributors: A Practical Guide to Getting Found Online
By Kristen Foth, Director of Marketing Services In today’s digital landscape, having a strong online presence is crucial for independent distributors. Search Engine Optimization (SEO) is a key strategy to ensure your business is visible to potential customers searching for your products or services. This guide provides a practical overview of SEO principles tailored for […]
Why Distributors Need a Co-op Fund Strategy in 2025
If you’re an independent distributor without a clear co-op fund strategy, you could be leaving thousands in marketing support on the table.
Why Brand Consistency Is Critical for Independent Distributors
by Kristen Foth, Rivet|MRO Director of Marketing Services At Rivet|MRO, we work hand-in-hand with independent distributors in the industrial, electrical, plumbing, HVAC, and construction supply sectors. One truth has become increasingly clear: brand has always mattered in B2B—and now, more than ever, it’s the key to standing out. The Myth of Product-Only Differentiation Historically, distributors […]
Maximize Your Co-Op ROI—No Matter How You Spell It
Co-op vs. co op vs. coop: Whatever you want to call it, we’ve got the solutions Is it co-op, co op, or coop? Yes. We’ve seen every version in the wild: co-op marketing (the classic) co op marketing programs (a mouthful, but accurate) coop branding (again, unless you’re a chicken, probably not what you meant) […]
What is the Difference Between MDF and Co-op Marketing?
In the fast-paced world of industrial and electrical distribution, every advantage matters, especially when it comes to marketing. Independent distributors often juggle tight margins and lean teams, which makes vendor-funded support more than helpful. It can be a real growth driver. Still, terms like co-op marketing and Market Development Funds (MDF) are often confused. When […]
Short-Form Video: The Key to Engaging Distributor Audiences
by Kristen Foth Rivet|MRO Director of Marketing Services For independent distributors in the industrial, electrical, plumbing, HVAC, and construction sectors, connecting with busy professionals requires a strategy that’s quick, engaging, and memorable. Short-form video—content typically under 60 seconds—has emerged as a powerful tool to achieve this. Drawing on insights from Rivet|MRO’s Co|optimizer program and industry […]
SCARING UP THE GHOSTS: Reclaiming Engagement With Silent Prospects for Your Distributorship
by Kristen Foth, Rivet|MRO Director of Marketing Services In today’s digital landscape, independent distributors in the industrial, electrical, safety, plumbing, and construction sectors face a common challenge: unresponsive prospects. Despite well-crafted emails and persistent follow-ups, potential clients often go silent, leaving sales efforts stalled. Being ghosted is every distributor sale rep’s plight. And it’s happening […]
