Five B2B Marketing Trends to Watch in 2020
Advancements in technology over the last 10 years have dramatically changed the behaviors of B2B buyers. Decision makers are a lot younger than they used to be, and they do at least 12 searches online before engaging with a website. B2B businesses need to work harder to be noticed by decision makers, and the digital […]
Manufacturing Breaks Stigmas
Manufacturing suffers from a bad rep of being risky, expensive, and dying, but reliable data shows that US manufacturing is well-positioned for a bright future. US manufacturing ranks at 85.2 on the FM Global Resiliency Index, ahead of China and Mexico, painting the US in a favorable light. Recent analysis by the Boston Consulting Group […]
3rd Quarter Manufacturing Output Up 56.2%
Manufacturing output increased at a 56.2 percent annual rate in the third quarter of 2020. This followed the largest decrease where output dropped 46.5 percent. Productivity is on the rise at a 19.9 percent annual rate, and hours worked are also seeing a nice increase at 37.1 percent. After seeing decreases across the board on […]
November Sustains Growth In Manufacturing Despite Renewed Labor Shortages
The Institute for Supply Management (ISM) reported continued growth of manufacturing activity in November, despite various challenges. While factors like new orders, production, and prices grew at a slower rate than in October, backlog orders and new export orders grew faster than the previous month. Of 18 surveyed manufacturing industries, 16 reported growth, with apparel and leather, […]
U.S. Industrial Production Rose 1.1% in October; Production up 8.6% over April Low
According to the recent Federal Reserve report, we continued to see growth of Industrial production as it rose another 1.1 percent in October. Capacity utilization for the industrial sector increased 0.8 percentage point in October, 8.6 percent age points above its low in April. Check out the full report here.
Social Media Posts That Contain Video Generate 1,200% More Shares
Thinking about diversifying your marketing strategy to include video, or maybe you have not thought about it at all? Well, we’re here to drop a Tidbit about the direction video marketing is headed and tools you can use to stay ahead of the curve. Social media posts that contain video generate 1,200% more shares than […]
Customer Marketing Tactics to Boost Retention and Reduce Churn
Acquiring a new customer is 5x more expensive than retaining one. This reason alone is why it is imperative to have a well-rounded marketing strategy that can target the post-purchase stage–increasing retention and build loyalty. Doing so will allow for better customer service, opportunities for up- and cross-selling, and reduce churn. Check out MarketingProfs five […]
Marketing Now: New World, New Rules
The times are a-changin’. IMTS says the world of marketing manufacturing goods is evolving and its time to get on board. They break it down in two simple steps: Discover the new world. No matter what you are selling, you can reach customers using different platforms and approaches. Follow the new rules. Trade shows work, […]
Social Networks Used Most By B2B Marketers
The results are in! LinkedIn is the most-used social network used by B2B marketers, as well as the platform delivering the most engagement. Facebook and Twitter are a close 2nd and 3rd. According to a recent Sagefrog report, 62% of B2B marketers say they have seen positive ROI from paid social. Check out the Marketing Profs article and […]
Position Your Company for the Upcoming Rebound with Co-op Marketing Programs
ITR Economics’ latest forecast predicts US Industrial Production will see a business cycle low point in early 2021 – the rebound is afoot! Experts are advising that preparation will be key to navigating what lies ahead. Among ITR Economics’ mentioned objectives is developing programs for marketing. You should plan to implement these initiatives during the business cycle […]
