In the evolving distribution industry, independent distributors aren’t fading—they’re thriving. They bring unmatched flexibility, technical expertise, and deep customer relationships to a market that increasingly values local service, fast response times, and human connection.
At Rivet|MRO, we’ve built our entire business around helping independent and industrial, safety, electrical, plumbing, HVAC and construction products distributors grow. Here’s why so many choose to stay with us—and how we help them secure their place in a fast-changing supply chain.
1. We Specialize in Marketing for Independent Distributors
Rivet|MRO works exclusively with distributors in the MRO supplies, industrial, construction and electrical spaces. That’s it. We understand the nuances of your product lines, competitive environment, and the expectations your customers have for both pricing and service.
We know what customers expect: fast answers, local support, and value beyond the product itself. Our programs are built to help you deliver that—and stand out in the market.
That focus helps us create strategies that lead to incremental improvements, repeat purchases, stronger relationships, and long-term growth.
2. We’re Recognized as a Market Leader in Distributor Marketing
In 2024, we became the first-ever recipient of AD’s Service Provider Excellence Award, scoring a near-perfect 4.9 out of 5. That recognition was based on our large distributor engagement, campaign effectiveness, and consistent thought leadership.
We’ve also earned recognition from ISA, NAED, and Stellar, and work with companies across North America. Our team combines big-brand experience with deep knowledge of the distribution industry to deliver smart, scalable results for independent distribution organizations.
3. We Help Distributors Maximize Co-op Funds and Drive Sales Growth
Many distributors leave co-op marketing and market development funds on the table—or struggle to use them effectively. That’s where our proprietary Co|optimizer program comes in. We help you:
- Discover available co-op funds
- Plan high-impact marketing campaigns
- Align with manufacturers’ guidelines
- Execute, submit, and get reimbursed—without stress
Our campaigns have helped clients drive double-digit sales growth and even increase their co-op budgets by 300%! Whether you’re launching a seasonal promotion or a full-scale rebrand, we’ll help you turn co-op dollars into real results.
4. We Provide Strategy, Execution, and Value-Added Services
Distributors often juggle multiple roles—sales, operations, purchasing, and marketing. We step in as your marketing team, providing full-service support with:
- Branding & Positioning
- Promotional Products & Wearables
- Video, Social Media, Email, and Digitial Campaigns
- Print Campaign Planning & Execution
- Custom Sample Boxes & Catalogs
- Event & Trade Show Marketing
- Voice-of-the-Customer Research & Analytics
- And much more!
These are more than just deliverables—they’re value-added services designed to boost your visibility and impact across the market.
5. We Understand the Business of Distribution—Inside and Out
Our founder didn’t name the company after himself. He named it Rivet—because our goal is to help you secure your place in the market. Like rivets in industry, we’re built to hold things together—and help your business grow stronger.
We bring decades of combined experience in both industrial and consumer marketing, and we’ve process that to help countless distributors succeed using new technology, sharper targeting, and smarter content.
When most distributors are stretched thin, we bring the clarity, execution, and expertise needed to break through.
Distributors Aren’t Just Surviving—They’re Leading
The rise of ecommerce and manufacturer-direct channels hasn’t replaced the value of independent distributors—it’s highlighted it. Distributors offer services and customer experiences that can’t be replicated online: local support, custom solutions, and on-site consultation.
Rivet|MRO is here to help you own that space—with co-op marketing for distributors designed for the future of distribution.
