“WINNERS WERE FOUND TO SPEND SIGNIFICANTLY MORE ON MARKETING THAN LOSERS,” A CORNELL STUDY FOUND AFTER RESEARCHING OVER 200 B2B COMPANIES DURING AND AFTER ECONOMIC CONTRACTIONS.
The relationship between marketing expenditures and performance is significantly positive. Firms that ‘invest’ in marketing in rough times will achieve a payoff beyond just the short term.
According to MarketingProfs, this is what B2B marketing and sales departments must deliver at this critical time:
An extensible platform
Online and offline
The immediate result of changes being made during COVID-19 will be nothing less than a digital transformation.