Peerless Supply Goes From Zero To Thirty (k) In Just 3 Years

Peerless Supply, based in Des Moines, Iowa, had traditionally left the co-op marketing fund it had earned unclaimed. Like many other independent distributors, Peerless knew is was missing out on important marketing opportunities, but its team didn’t have the bandwidth to claim the funds—or the internal expertise to leverage them appropriately.

After Peerless became a Rivet|MRO client, it saw a consistent increase in the amount of funds claimed. Starting late in 2021, Rivet|MRO helped peerless claim just over $10,000 in co-op funds. Then, in 2022, we more than doubled that amount to $22,000. And, although still in process for 2023, we project peerless will claim more than $30,000!

More importantly, we have been able to leverage these marketing funds to facilitate growth. For example, Rivet|MRO co-mingled the funds from multiple suppliers to create a brochure & collateral material program. We developed a new look for Peerless and created a full set of brochures, line cards and pocket folders. Then, armed with new selling materials, the Peerless sales team credits the materials for helping create more than ten new conquest accounts! In the first year alone, those co-op marketing funds generated a 7.5:1 ROI!