How To Make B2B Content Less Boring
Content marketing is a tricky beast. B2B marketing is especially tricky because talking about software and services can get bogged down in technical specifications. And nobody wants to sift through that.
US Cutting Tool Orders Ended June Up 7-9 Year To DAT
The U.S. Cutting Tool Institute and Association for Manufacturing Technology reported their monthly figures for cutting tool consumption mid August, showing an increase month-to-month, year-over-year and on a year-to-date basis through the first half of 2022.
Sarah Byrne Joins Rivet|MRO as Project Manager
As a project manager, Sarah will be leading projects through initiation, research and implementation of marketing initiatives. Rivet|MRO’s project managers work in close collaboration with their business partners as well as their team members. Her leading responsibilities will be managing multiple marketing initiatives simultaneously and of varying complexity.
US Industrial Output Jumps In July On Solid Manufacturing Gain
A solid rebound in American manufacturing, especially vehicles, following two months of declines, helped push overall industrial production up in July, the Federal Reserve said last week.
U.S. Manufacturing Growth Slows Further In July : Survey
The U.S. manufacturing sector continued to grow in July, but the pace was impacted by dimming demand while price increases have slowed dramatically, according to an industry survey released at the beginning of this month.
3 Reasons The Independent Distributor Is Here To Stay
Their role may be evolving, but distributors are still here. We need to eliminate the false narrative that distributors don’t have a seat at the table. Distributors contribute experience, expertise, and understanding of the end-user’s business as well as deep product knowledge.
U.S. Goods Exports Jump, Shrinking May Trade Gap
Increased exports of goods, which increased $3.0 billion to $179.0 billion, drove much of the latest results. Industrial supplies exports rose by $3.3 billion alone, while consumer goods rose by about $600 million. Exports of foods, feeds, and beverages fell by $1.6 billion, somewhat mitigating the sector-wide growth.
Jon Bridge Joins Rivet|MRO As Project Manager
Jon comes to Rivet|MRO from Crescent Electric Supply, where he served as the 3M Strategic Accounts Specialist. In this role, he focused on successfully growing 3M sales across the company’s 140+ locations. This involved working on product conversions, product training, and the utilization of co-op funds for various sales competitions and campaigns amongst other responsibilities.
How To Effectively Use “Call To Actions” In B2B Code Emailing
Your email recipients need guidance. The value propositions in your email may be supported by a memorable brand story, compelling testimonials, and logical arguments, but without a call to action (CTA), those elements may prompt an “I understand, but what do I gain from this?” reaction from the reader.
5 Tactics For Communicating Price Increase
Get it right, and it’s possible to maintain their respect, loyalty, and business. But get it wrong, and you could find yourself facing social media outrage, a torrent of customer complaints, a shattered brand reputation, and a significant loss in sales.
