START TO TELL YOUR STORY: The 6th Step to Mastering the Lost Art of Differentiation
(PART 6 OF 6.5)  BY TIM RASMUSSEN Author’s note: IndustRetail blog is exploring the Six-and-a-half Steps to Mastering the Lost Art of Differentiation. The first article examined the first step—identifying your key targets. The last article explored making sure your points of differentiation are meaningful. This is the sixth article in the series; and it details how to start […]
Animated Video is an incredibly effective–and versatile!–marketing tool. And you can get it FREE when you use co-op marketing funds effectively!
HERE ARE SOME AMAZING STATISTICS ABOUT VIDEO MARKETING FROM A RECENT STUDY: 1) A whopping 85% of all US internet users say they watch video content online every month. 2) 54% of consumers want to see MORE video content. 3) 87% of marketing professionals use video as a marketing tool. 4) 88% of video marketers […]
Industrial Supply Magazine Article Asks if it’s Time to Rethink Your Approach Regarding Co-op. Is the Article Right?
Frank Hurtte contributed a thoughtful, well-written article to Industrial Supply Magazine recently. The article, JOINT MARKETING PLANS: IT’S TIME TO RETHINK YOUR APPROACH, suggests most co-op is wasted and ineffective and that distributors and manufacturers thoughtlessly recycle old, non-performing approaches over and over again, hoping to get different results. THE ARTICLE ALSO ENCOURAGES DISTRIBUTORS TO […]
Simple Tips To Make Better Use Of Your Co-Op Marketing Funds
Co-op marketing is beneficial to independent industrial distributors because it allows you to market your products at a lower cost. Product suppliers will opt for co-op marketing because both the supplier and the retail business benefit from the marketing plan and therefore share the cost of advertising. Still, co-op marketing isn’t necessarily problem-free despite its […]
Co-Op Maximizing: How To Succeed At No Cost With Co-Op Funds
Most industrial distributors leave tens—even hundreds of thousands of co-op marketing dollars on the table every year. The cost of a co-op marketing campaign is reimbursed by a manufacturer or brand, making it a smart way to advertise and money! And, better yet, when you use Rivet|MRO’s Co|optimizer program, it’s easy! Yet, approximately $14 to […]
Co-op Marketing Funds Vs. Market Development Funds: What’s The Difference?
It can be challenging as an industrial MRO company to use marketing services in an efficient and effective way in the face of advancing technology and social media. In fact, as many as 48% of marketers who were surveyed by HubSpot planned to add YouTube to their content distribution channels just this year. Click here to see how much […]
Is Your Website Hurting Your Industrial Distributorship’s Marketing Campaigns?
Approximately 62% of marketers choose to use Facebook as their number one social media marketing platform. Although social media websites can be great to drive traffic, your number one marketing platform overall is your distributorship’s website. Unfortunately, it could be your company website that’s driving away potential consumers. IS YOUR WEBSITE OUT OF DATE? As many […]
5 Steps to Building a Strong Integrated Marketing Campaign for Your Industrial Distributorship
In integrated marketing, you use your business’ communications and promotional tools to work toward a common goal. When you’re on an integrated marketing campaign, you want to approach it in a way that makes your message clear. Unfortunately, this is better said than done. It can take a lot of time and effort to perfect […]
Don’t You Forget About Me: Tips For Improving Conversions With Older Consumers
By 2019, millennials will be the largest generation in America. It makes sense then that 62% of marketers have chosen Facebook as their top choice for social media marketing. That said, the industrial space skews older. An, if you’re like most industrial distributors, you still have plenty of Boomers and Gen X’ers making buying decisions. […]
Transparency: The Invisible Marketing Tactic To Improve Engagement
The top two benefits of social media marketing include increasing traffic and increasing exposure. But it isn’t enough to increase web traffic and brand exposure. You also have to get your audience to engage. If your audience isn’t engaging with your social media posts, it’s understandable to ask what you’re doing wrong. But the truth […]
