Job Market Signals and a Call to Action
“The latest data highlights a job market that is more resilient than is reflected by the mainstream rhetoric.” —Alex Chausovsky, ITR Economics Here are some additional points made by Chausovksy in a recent ITR blog post: We have brought back 9.2 million jobs over the last two months. The US Unemployment Rate is down from […]
Improving Your Distributorship’s SEO Keyword Strategy
When doing B2B marketing, you’re targeting other businesses, and, more specifically buyers within those businesses. Your B2B SEO should be ensuring that you reach the right professionals at those companies via Google and other search engines. When to use keywords in your content: Your article title Your subheadings The body of your article How many […]
65% of Business Comes from Repeat Customers – So What’s the Secret to Keeping Them Invested?
Value. The sooner your customer starts receiving value and the longer they keep receiving the value, the longer they will remain a customer. Consider these statistics, courtesy of Thomasnet: 80% of your future profits will come from 20% of your customers The average repeat customer spends 67% more in months 31-36 of their relationship with […]
Industrial Supply Magazine Article by Tim Rasmussen: How Social Media Can Help You Increase Sales
The July/August 2020 issue of Industrial Supply Magazine features an article contributed by Rivet|MRO founder Tim Rasmussen. Click on the image above to see the story in the magazine. The text of the article also appears below: By Tim Rasmussen Social media is playing a vital role in people’s daily lives. Many start their day […]
A Distributor’s Strategic Plan Starts with Customer Insight
A big part of an independent distributor’s job is to make their customers’ jobs easier. Now is the perfect time to talk to them and learn how. You never know; an incredibly valuable insight might be a phone call away. Here are 4 ways to generate better knowledge of what your customers are going through […]
Three Best Practices to Align Web Development with SEO
As distributors gain a deeper understanding of the value of Search Engine Optimization, or SEO, they’re looking for more and new ways to help their site rank higher for keyword searches on Google. If your distributorship is focusing more on SEO, here are some helpful hints you can put to work on your site immediately! […]
The 10 Traits B2B Buyers and Managers Value Most in Salespeople
Managers and buyers have somewhat differing perspectives on what attributes the best B2B salespeople should have. Which traits do you think are most important for your distributorship? Here’s a sneak preview of the Top 10 traits from both the manager’s perspective and the customer’s perspective. Managers’ Top 10 Problem Solving Relationship Building Critical Thinking Confidence […]
How to Use LinkedIn Polls for Business: 9 Ideas
Creating a LinkedIn Poll: First, click the “Start a Post” option. Then, click the “+” button on the bottom left of the “Create a post” window. Finally, click “Create a poll” and enter your question and answer options. HERE ARE 9 IDEAS ON HOW TO CURATE LINKEDIN POLLS IN ORDER TO OBTAIN USEFUL INFORMATION FROM […]
COVID-19 Distributor Economic Impact Survey Results
Rivet|MRO recently conducted a survey of independent industrial and electrical distributors to better understand how the COVID-19 pandemic has affected their businesses. Here is a summary of the results: HOW HAVE YOUR SALES BEEN IMPACTED SINCE THE COVID-19 PANDEMIC HIT IN MID-MARCH? Over 80% of survey participants’ sales have gone down since the beginning of […]
COVID-19 and Email Marketing: What to Do When Reopening Is on the Horizon
B2B CUSTOMERS SPENT AN AVERAGE OF 118 MINUTES READING EMAILS IN FEBRUARY. IN APRIL, THAT NUMBER ROSE TO 241 MINUTES. It remains critical to convey empathy through your emails as we enter the next stages of reopening, but it is also vital to not overdo it. A positive tone that also exudes strength and perseverance […]
