Affiliated Distributors Projects Member Sales Will Exceed $46 Billion
Affiliated Distributors (AD) announced at their recent 2019 North American Meeting that member sales are projected to exceed $46 billion this year. AD also announced that member purchases were up 9% over 2018. Click here to learn more in a recent Industrial Supply Magazine article. Rivet|MRO is proud to be an AD service provider member! […]
Rivet|MRO Featured in TED Magazine Article: Know Your Customer
TED Magazine (The Electrical Distributor Magazine) recently published a sales spotlight feature story that stresses the importance of distributor salespeople knowing their customers. Tim Rasmussen, the founder and principal of Rivet|MRO was interviewed for the story. Here’s an excerpt of his interview: “If you take the time to understand your customers and what their challenges […]
19 Actionable SEO Tips to Optimize Your Images for Search Engines
As independent industrial distributors focus more and more on their online presence, Search Engine Optimization (SEO) efforts are becoming increasingly important. While most organizations focus on text first with their SEO plans, they often ignore images on their sites. Images have become an important part of the online search experience. From product images to infographics, […]
ITR Economics Forecasts Manufacturing Growth Last Half of 2020 & All of 2021
ITR Economics, an economic forecasting and consulting firm with a 94.7% accuracy record, predicts manufacturing growth in the later part of 2020 and throughout 2021. Here’s an excerpt from their recent article: “Activity will then decline mildly through the remainder of this year and into early 2020. We don’t view this as cause for alarm […]
87% of all U.S. companies now use video as a part of their marketing effort–up from 63% in 2017.
Video marketing has continued to grow in popularity because of its versatility and sensory engagement few other forms of content can match. Here are a few more amazing facts about video marketing: The video marketing growth trend is projected to continue. By 2022, video is expected to make up 82% of all internet traffic! 9 […]
Wearables & Outerwear Represent Best Branding ROI According to ASI
Research carried out by the Advertising Specialty Insitute’s global survey demonstrated that promo products are actually very powerful in terms of branding. On average, every U.S. household owns 30 promotional items. Writing instruments, drinkware, t-shirts, bags, and headwear are the 5 most common product types. And there’s good news for industrial distributors, who lean heavily […]
26% of All Email Opens Happen Between 8 a.m. and Noon
In the United States, the most popular reading time for email is in the morning. About 26% of all opens happen between 8 a.m. and noon— with the peak being between 9 am and 10 am. What’s more, most of these opens happen on mobile devices. The average time spent reading an email increased to […]
Christine Shoemaker Joins Rivet|MRO as Project Manager
Rivet|MRO is pleased to welcome Christine Shoemaker aboard in the role of project manager. Chris brings a wealth of project management, photography, graphic design and print production experience with companies like SWM Inc. and RBO PrintLogistix. “Chris and I worked together years ago,” said Rivet|MRO owner Tim Rasmussen, “and I couldn’t be more excited that […]
U.S. Manufacturing Contracts for First Time in 3 Years
According to Industry Week, U.S. the manufacturing industry unexpectedly contracted in August. This is the first time in 3 years the Institute for Supply Management Purchasing Mangers Index has dipped below 50. Click here to read more key insights about manufacturing.
Buyers Prefer to Engage with Sales Reps for Complex Product Features, Special Prices and Specific Terms
One of the biggest costs of operating an industrial distributorship is the cost of your sales team. You have, no doubt, also heard how end users increasingly prefer to do product research online before engaging with your sellers. So here’s an article from Marketing Profs that will help you put your sellers in a better […]
