Studies Show Companies That Spend More on Marketing During a Market Downturn Vastly Outperform Those Who Cut Their Marketing Spend
“WINNERS WERE FOUND TO SPEND SIGNIFICANTLY MORE ON MARKETING THAN LOSERS,” A CORNELL STUDY FOUND AFTER RESEARCHING OVER 200 B2B COMPANIES DURING AND AFTER ECONOMIC CONTRACTIONS. The relationship between marketing expenditures and performance is significantly positive. Firms that ‘invest’ in marketing in rough times will achieve a payoff beyond just the short term. According to […]
A Direct Effect: Direct Mail + Digital = Better Marketing Results
COMBINING DIRECT MAIL AND DIGITAL ADVERTISING WILL LEAD TO BETTER MARKETING RESULTS. B2B marketing and sales outreach now includes email, social media, text and phone calls. The result is digital overload, and the integration of offline into the mix can help cut through the noise. Check out this infographic from Marketing Profs. Highlights Up to […]
What Top-Performing Sales Negotiators Do Differently
The RAIN group surveyed 262 salespeople for firms in 26 industries. THEY FOUND THAT TOP PERFORMERS ARE MORE LIKELY TO.. Go into negotiations understanding the power and leverage held by both sides Share new ideas and insights with buyers Understand how their solution will meet the buyer’s needs and ROI goals Full Report MarketingProfs Article
DISTRIBUTOR SURVEY: COVID-19 Economic Impact
Are you wondering how this craziness is impacting other organizations like yours? If you work for an independent industrial, electrical or construction distributorship, please consider taking our 3-minute survey. Rivet|MRO is gathering information about the economic impact of COVID-19 on independent distributors. We will share our analysis of the results in our LinkedIn feed next […]
The Impact of COVID-19 on Digital Advertising
The re-forecasted media spend is up 7% from 2019, totalling an expected $691.7 billion. HOW B2B BUDGETS WILL BE ALLOCATED: 28% will shift money to digital advertising 14% will shift money to content creation 13% will shift money to sales travel budget 46% will not reinvest the budget Overall, Coronavirus will result in spend focused […]
ITR Economics Says COVID-19 Downturn Won’t Match Great Recession
ITR ECONOMICS SAYS COVID-19 DOWNTURN WON’T MATCH GREAT RECESSION According to economist Alan Beaulieu, of ITR Economics, the economic turmoil caused by the pandemic and the lockdown will be painful but not devastating. He credits the Federal Reserve Board for quickly lowering interest rates when the pandemic began. Learn more.
5 Virtual Learning Platforms to Advance Your Skills at Home
You’re probably spending a lot more time at home now that much of society is on lockdown. Luckily, you can learn how to play guitar, speak Spanish, lose weight and even become a better marketer from the comfort of your home. Here are five of the best digital learning platforms, according to recent Thomasnet article: […]
10 Apps to Help You Work Remotely
5S Audit – audits from your home office to keep your team healthy Zapier – banish busywork Slack – quickly communicate with your team Google Hangouts Meet – host virtual happy hours and other serious meetings HubSpot – stay in the public eye even when you’re not in public Canva – stock photos RescueTime – […]
Increasingly Concerned About Supply Availability & Price Surges, Half of U.S. Manufacturers Looking to Source Domestically
Although there has been a downturn for the manufacturing industry, an opportunity for sustained growth for industrial distributors may lie in the wake of the Coronavirus due to an increased focus on domestic sourcing. Here are some of the creative coping strategies manufacturers are coming up with to face this new challenge. For mitigating supply […]
Five Rules For Growing Customer Loyalty Even as Coronavirus Disrupts Supply Chains
Prioritize your customers by profitability Incorporate your emerging-channel strategies Align sales compensation with your priorities Develop product substitution groups Prevent over-ordering Read more here. 6. Hire Rivet|MRO to maximize your co-op dollars and increase your reach on the internet!
