Charlie Henderson Joins Rivet|MRO as Marketing Intern
Charlie Henderson has joined Rivet|MRO as a marketing intern for the winter of 2019/2020. Henderson is studying strategic communication at the University of Missouri School of Journalism. He is currently a junior and expects to graduate in May of 2021. He joined the Rivet|MRO team between semesters during winter break and will work here for […]
B2B Marketers are Focusing on Personalization and Account-Based Marketing in 2020
According to recent research from Sagefrog Marketing Group, B2B marketers’ main focus in 2020 is personalization and account-based marketing (ABM). In a survey of 110 marketers from various B2B verticals, 47% of respondents say they plan to expand personalization techniques in the coming year. 42% say they plan to explore account-based marketing more in 2020. […]
Forecast Calls for 4.8% Manufacturing Growth in 2020
The Institute for Supply Management (ISM) expects the manufacturing sector to grow by 4.8% in 2020. According to its December 2019 Semiannual Economic Forecast, the ISM says it expects growth in all 18 of the manufacturing segments analyzes. 58 percent of survey respondents expect revenues to be greater in 2020 than in 2019. The panel […]
How To Rank Higher on Google: 26 Most Impactful Ranking Factors
As online competition increases for independent industrial distributors—and not just from Amazon and the nationals—improving your Google ranking is of increasing importance. Here’s a great article from Marketing Profs that details the 26 most-important Google ranking factors. From page content to linking strategies, it’s all here in one handy article! And, because we know you’re […]
3 Marketing Mistakes That Cost E-Commerce Distributors Money
Here’s an interesting article from Marketing Profs that shows independent distributors how to avoid costly eCommerce mistakes. An excerpt: These days, e-commerce businesses have more marketing options at their fingertips than ever before. And as marketing tips, tricks, and hacks continue to exponentially increase, it can be easy for an online retailer to get swept […]
Lynn Barklage Joins Rivet|MRO as Project Manager
Rivet|MRO is pleased to welcome Lynn Barklage aboard in the role of project manager. “Lynn has a lot of ad agency and project management experience,” said Rivet|MRO owner Tim Rasmussen, “We’re excited to have her on our team and I’m confident Rivet|MRO clients will benefit from her experience.” Lynn has worked with a wide variety […]
Wholesale Distribution is Expected to Grow by 2.4% in 2019 and by 4.4% in 2020
According to MDM’s recent Economic Benchmarks for Wholesale Distribution report, the industry is expected to experience 2.4% growth in 2019. By comparison, wholesale distribution grew 6.8% in 2018. Total industry revenues hit $5.9 trillion in 2018 and is foretasted to hit 6.04 trillion this year. The report also forecasts 4.4% growth in 2020. Click here […]
3 Rules & 6 Tips to Improve Social Media Engament
Social media, especially for independent industrial distributors, is a confusing—perhaps even daunting—endeavor. How do you choose content? How do you grow your following? How do you know if it’s working? This article from Social Media Examiner details three simple rules and six tips to help you improve your social media engagement. Not enough, you say? […]
The Inside Secrets Of Professional Marketers: How to Boost Email Open Rates
Validity and Demand Metric recently conducted a research study of professional email marketers to learn what tactics are most effective at driving higher open rates. The top five tactics were: Personalization Email deliverability optimization A/B Testing List management Subject line optimization To learn more click here. To download the full report, click here.
Is US Manufacturing on the Rebound After Short Slide?
Amid all the gloom surrounding the inevitable leveling off of the manufacturing sector after a lengthy period exceptional growth, a new report shows signs of a quick rebound. According to a recent article in Industry Week, the IHS Markit Manufacturing Purchasing Managers Index rose to 51.5 this month. The increase is only 0.4 (the September […]
