Unlocking Growth: Strategic Use of Co-Op & MDF Funds in Manufacturing Go-to-Market Plans
Billions in marketing dollars are left unused each year in manufacturing channels — and that’s a missed opportunity manufacturers can’t afford. Co-op advertising and Market Development Funds (MDF) are designed to help manufacturers and distributors share the cost of marketing. When used strategically, they can drive impressive ROI, accelerate sales growth, and strengthen manufacturer–distributor relationships. […]
