Using Evidence-Based Content to Earn Trust—and Sales—in Independent Distribution
In today’s B2B landscape, buyers are skeptical, and independent distributors like you have to work twice as hard to instill confidence. As Melanie Deziel explained in her episode of the Marketing Smarts Live Show, trust is your most important currency—and evidence is how you earn it. Why Evidence Needs to Be Your “Sriracha” Think of […]
