How Independent Distributors Can Win with Modern B2B Email & Video Strategies

Illustration showing a person using a laptop beside a large megaphone and video icons, symbolizing digital outreach. Text reads “How Independent Distributors Can Win with Modern B2B Email & Video Strategies.” Rivet|MRO logo appears with the tagline “Secure your place.”

By Kristen Foth, Director of Marketing Services   Why Email and Video Now Dominate B2B Communication In 2025, industrial and construction buyers expect more than product specs and datasheets. They’re looking for clarity, relevance, and connection. Email and video have emerged as the most effective ways to deliver those expectations—without adding friction to the buying […]

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