The Value of Email Metrics
Distributors today enjoy a virtually endless selection of marketing channels to consider. One of the most-popular channels is email. It’s easy to see why. Distributors experience many benefits by using email marketing. It’s accessible, affordable, and maintains a direct line of communication between a distributor and its customers. And virtually all of a distributor’s customers […]
How you can use simple public relations tactics to bring positive awareness to your distributorship
Making use of opportunities for free publicity is an underutilized marketing tool that can really help grow your business. Public relations or promotion is one of the five P’s of marketing after all, along with product, price, people, and place. Let’s break down how public relations can help your business, and also go over some […]
Fueling Your Covid Recovery: Using Co-op Funds to Grow your Independent Industrial, Electrical, or Building Materials Distributorship.
One of the most underrated and under-utilized ways to grow your independent distributorship is having a strong marketing mix. The easiest and most cost-efficient approach to marketing your business is by claiming and properly utilizing co-op funds. It’s hard to overstate exactly how many independent distributorships just don’t bother claiming co-op funds that could easily […]
5 Simple Tips to Improve Your Websites Search Ranking – No Coding Knowledge Required!
Now it’s no secret that Search Engine Optimization is an important aspect of getting the word out about your business. The better your website ranks on the Search Engine Results Page, the more traffic and conversions your site will generate for you. This is why optimizing your site is so important. This article by Forbes […]
How Social Media can Help Industrial Distributors Increase Sales
WHY USE SOCIAL MEDIA FOR BUSINESS? Social media is playing a vital role in people’s daily lives today. Many start their day by checking their social accounts, including business owners and sales representatives. Social media is so much more than finding out what your friends and old classmates are up to. It can also serve […]
How to Use Sales Promotion to Grow Your Independent Distributorship
Looking for an alternative to selling on price alone? Lowering prices is a tempting tactic for most independent distributors. But since most operate on a net profit margin of around 3%, there’s not much room to lower prices. And selling on price is pretty much a race to zero, anyway. But there is another way. […]
Graphics Animation vs. Whiteboard Videos
GRAPHICS ANIMATION VS. WHITEBOARD VIDEOS HOW TO DECIDE WHICH VIDEO STYLE IS THE BEST FOR YOUR INDEPENDENT DISTRIBUTORSHIP By 2022, 82% of all internet traffic will be comprised of video views, according to Cisco. Short videos are easier to digest and more entertaining than paragraphs and paragraphs of copy. A good graphics animation or whiteboard […]
Best Practices In Explainer Videos
Let’s be realistic. If a potential customer needs to learn about one of your products or services, are they more likely to read a small-print paragraph or click on a short video? They will almost certainly click on the video, and they might click off the page completely if there’s no video and too many […]
Effective Use of Video in Social Media
As information is becoming easier to find and digest, many consumers are getting lazier and lazier! No one wants to read a paragraph of text when they can watch a quick how-to video on their smartphone. According to Vidyard, a whopping 82% of internet traffic will come from video content in 2020. This means that […]
Building Relationships During a Crisis: What Industrial and Electrical Distributors Can Do
Everyone knows these are unprecedented times, so we will spare you another economic analysis. (But we will share this fun infographic to help you come up with alternatives to “unprecedented” next time you find yourself having to use the phrase again!) Rather than blather on about how 12 Monkeys-like (fun synonym, courtesy of the infographic) […]
