Rivet|MRO recently used co-mingled co-op marketing funds to produce this custom sample box for Mid-State Supply, a Louisiana-based distributor of industrial and electrical products.
The box included a focused selection featuring hydration- and heat-stress-related samples. The creative theme reinforced this selection. Included in the box:
Mid-State Supply used co-op marketing funds to create this sample box—which drove incredible sales growth.
And, wow, did these samples sell! Niagara Bottled Water sales increased by 465%! Not to be outdone, Pickle Juice sales soared 480%—and they would have sold more, if they’d had access to more inventory! Meanwhile Sqwincher sales increased by “only” 20%. Additionally Mid-State used the box to introduce some new Radians products—and saw sales go from 0 to 550 units in the first month.
In fact this box generated more than 20X in sales than it cost—in just one month! Better yet, after one year, the box generated more than 50X sales!
“Our summer product sample boxes dramatically out-performed our expectations. In the first month after we delivered the boxes, Niagara bottled water saw a 465% spike in sales. Sqwincher was up more than 20%. And Pickle juice saw a 480% increase—and we would have sold more if we’d had access to more inventory!
Additionally, we agreed to stock two new radians products and we launched them via the sample box. We sold more than 550 units and are still taking orders.
Mid-State used the boxes for both cross-selling existing customers and as door-Openers for prospects. They worked great for both!”
– Junior Hebron, Mid-State Supply
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